BEFORE REDESIGN:
AFTER REDESIGN:

Detailed Work Description

This project wasn’t for a client — it was a technical exploration of integrating Spline 3D animations with Webflow. Inspired by Apple’s sleek visual storytelling, I used fictional tech products (iPhone and smartwatch) to test how far I could push interactivity and visual fidelity using only Webflow’s tools alongside Spline embeds.

The result is a highly visual and interactive layout that mimics real-world product showcases, giving me space to test both hover-based interactivity and scroll-driven animation reveals.

Key Features Implemented

  • 3D iPhone Follows Mouse Movement
    A Spline-rendered iPhone tracks the user’s mouse position in real-time, creating an immersive hover experience. Embedded via iframe and controlled through custom Spline settings.
  • Scroll-to-Reveal Watch Disassembly
    As the user scrolls, a 3D smartwatch rotates and begins to disassemble. This effect is triggered on scroll into view using Webflow’s native scroll interactions, synced with Spline animation triggers.
  • Apple-Inspired Design Aesthetic
    Minimalistic black/white contrast, smooth transitions, large product focus, and ultra-clean typography give the layout a polished, high-end product feel.
  • Performance Conscious
    Optimized load order and limited DOM complexity help keep performance smooth, even with embedded 3D assets.

Biggest Challenge

Embedding interactive Spline scenes inside a responsive layout was the main challenge. Maintaining full interactivity across all devices - especially aligning the aspect ratio of Spline elements with Webflow containers - took some trial and error.

Additionally, synchronizing scroll animation precisely with the 3D transition moment (e.g., when the watch disassembles) required tuning Spline’s animation settings and Webflow’s scroll offset triggers until they lined up perfectly.

What I Learned

This project helped me understand the limits and possibilities of 3D Webflow integrations, especially around performance, layout control, and animation timing. I also explored how to structure a visually compelling product story using minimal design — with the animation doing most of the heavy lifting. Most importantly, I gained practical experience in how Webflow and Spline can work together to produce real-time interactivity on the web.