BEFORE REDESIGN:
AFTER REDESIGN:

Detailed Work Description

Riching is a SEO agency in Europe that needed a flexible website to publish thought leadership, highlight team expertise, and collect newsletter sign-ups. The client’s goal was to position themselves as trustworthy experts in the SEO industry with a clean, modern layout and a blog system they could update without developer help.

I was responsible for full Webflow development and SEO setup. The design was provided, and I brought it to life while optimizing for responsiveness, load speed, and CMS scalability.

Key Features Implemented

  • CMS-Driven Blog System
    A dynamic single post template with stylized headings, rich text formatting, and support for embedded media.
  • Featured Blog Section
    Blog posts can be marked as “featured” via a CMS switch and will automatically appear on the homepage (limited to 3). No manual updates required — fully automated.
  • Authors Section with Social Media Integration
    Each author has a dedicated profile with their image, bio, and social media links (LinkedIn, X, etc.). Authors can be edited or added from the CMS with no dev input needed.
  • Responsive Newsletter Sign-up
    A visually integrated newsletter form styled to match the brand and usable across all device sizes.
  • Clean SEO Architecture
    Dynamic meta tags, Open Graph tags, and readable URLs ensure search engine visibility and social media friendliness.

Biggest Challenge

One of the biggest challenges in this project was working with the unconventional, layered layout of some sections — particularly the image-and-text combinations that spanned multiple rows and columns. These elements had to visually “flow” across sections without breaking on tablets and mobile devices.

To handle this, I used absolute positioning within responsive containers, combined with vw-based padding and clamp() values to keep spacing consistent at any screen size. It required a lot of precision and testing across breakpoints, but the final result felt cohesive and smooth regardless of the device.

What I Learned

This project really refined my skills in responsive layout logic and CMS-based feature toggles. I gained more experience with building reusable components inside the Webflow CMS, especially around author and blog relationships. I also got more confident working with modern CSS techniques like clamp() and min/max functions for flexible spacing without bloating the layout with unnecessary divs.